The Exploring Islam Foundation relies on private donations to fund its work, and we have depended on a lot of very able people to give their time free in developing this campaign.
Of course, there is a cost in booking ad spaces at tube stations, bus stops and cabs that we have used in this campaign, but we are a charity and have not been able to spend mega-bucks. But we hope that what we have been able to do will start to make some impact on improving the perceptions of Islam in Britain today.
We know that turning around perceptions takes a long time but this campaign helps communicate the true values of Islam and the contribution that Muslims make to British society. It will hopefully encourage others to talk more openly and positively about being a Muslim in Britain today, and how their faith strengthens not weakens their commitment to British society and its core principles.
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